We use real-world experiments to answer the most important questions about your business idea.
Not all ideas are created equal.
We meet a lot of entrepreneurs, many with really great ideas. They’re eager to get going, to launch their product or service. It’s why they’ve come to us, to work on their strategy. So, we start with our questions…
- How big is your market?
- What’s your optimum pricing?
- What volume are you projecting?
- What features are most important to your customers?
Occasionally, someone will pull up a spreadsheet or notepad and rattle off the answers to all those questions.
Usually though, the honest answer is, “I don’t know yet.”
And that’s ok, because we know how to get the answers to those questions.